Senior Marketing Executive

Senior Marketing Executive

Location: Edinburgh (Hybrid)
Salary: Competitive + Benefits

About the Company
ZEDtalent is partnering with a pioneering technology business that is dedicated to making workplaces safer through innovative wearable technology and cloud-based data analytics. With over 20 years of industry expertise and a client base that includes major names such as Balfour Beatty, BAE, Network Rail, and the NHS, our client is driving a transformation in workplace health and safety. They are now expanding their technology offering internationally and are looking for a dynamic Senior Marketing Executive to help accelerate their growth.

The Role
As a Senior Marketing Executive, you will play a key role in brand positioning and lead-generation activities to fuel the sales team s success. You will work closely with a content specialist and product manager to build engaging marketing strategies that strengthen the company s presence both in the UK and internationally.

Key Responsibilities

• Develop and execute lead generation campaigns to drive sales growth.
• Monitor, manage, and report on lead generation performance.
• Implement and optimise digital marketing activities, including social media and email campaigns.
• Manage CRM systems (Salesforce and Pardot) to ensure GDPR compliance and effective audience segmentation.
• Maintain and enhance website content, ensuring SEO performance and user engagement.
• Oversee and optimise PPC advertising campaigns.
• Create marketing collateral for campaigns and sales team support, working with outsourced graphic designers.
• Contribute to PR strategies and media engagement.
• Plan and manage traditional marketing activities such as print advertising and event marketing.
• Lead marketing efforts around domestic and international exhibitions.
• Manage and report on marketing budgets.
• Support international distribution partners with region-specific marketing materials.

Key Skills & Experience

• Minimum of 2 years experience in a Digital Marketing role.
• Strong understanding of email marketing tools and B2B social media marketing.
• Ability to interpret marketing data and optimise strategies accordingly.
• Experience in CRM and audience segmentation management.
• Excellent communication skills with the ability to influence and collaborate across teams.
• Ability to work autonomously as well as part of a team.
• Self-motivated, well-organised, and energetic with a results-driven mindset.

What You ll Have Access To

• A supportive and innovative work environment.
• A dedicated marketing budget to implement your strategies.
• A creative content specialist and outsourced design support.
• The opportunity to shape the future of a high-growth business with global aspirations.

If you are passionate about digital marketing and want to make a real impact in a rapidly growing tech company, we d love to hear from you!

How to Apply
Please contact our recruitment partner Laura Haig at (url removed) or (phone number removed) for more information.