Marketing Manager

We have an exciting opportunity for someone to join our team in the role of Marketing Manager based at Deep Sea World, and covering our other site at Tynemouth Aquarium.

You will be working alongside senior management to design and implement marketing strategies which will make a positive impact, support the brand, drive sales and increase visitor numbers for both aquariums.

A passion for animals and marine life will be a valuable asset in this role.

Deep Sea World is a beloved Scottish attraction, featuring the UK’s longest underwater viewing tunnel and having over 40 captivating displays. The 4.5-million-litre Underwater Safari, with its immersive walkthrough tunnel, is home to a wide array of fascinating marine life, including seahorses, stingrays, and majestic sand tiger sharks.

Tynemouth Aquarium showcases an impressive variety of animals from aquatic habitats around the world. We celebrate local wildlife and also display unique and extraordinary species, from the giants of the Amazon to the vibrant creatures of tropical seas. Tynemouth Aquarium also houses a Seal Hospital, dedicated to the conservation and protection of the local seal population along the North East coast.

Key Responsibilities include

• Develop and deliver a detailed integrated marketing activity and events plan.
• Monitor visitor numbers by channel daily to present at the daily team meeting and identify and take immediate action to achieve visitor number targets
• Communicate, respond and actively interact on a timely and swift basis on behalf of the sites across all platforms.
• Work closely and consistently with the digital marketing agency regarding campaigns checking and interacting daily regarding performance.
  Implement a varied, multichannel organic social media strategy.
• Cultivate and collaborate with strategic partners to grow our visitor numbers with a strong emphasis on face-to-face consistent contact.
• Responsible for conveying a consistent brand image acting as a guardian for the brand.
• Plan and manage a consistent schedule of email marketing activity, creating engaging, relevant content.
• Optimise and improve the sites websites ensuring content is up to date with a consistent tone of voice.
• Attend sites events to obtain marketing content to promote events across all platforms

There is a requirement to travel to Tynemouth Aquarium as needed, anticipated as one day per month.

Person Specification

Please note the following essential criteria to be able to effectively undertake the duties required:

• Educated to degree level, ideally in marketing or equivalent qualification or work experience in a relevant area
• Excellent organisational and time-management skills, with a self-motivating approach in order to efficiently manage your own diary
• Strong written and verbal communication skills and a high standard of English
• Excellent attention to detail
• A good understanding of social media in a business capacity
• Confident to interact on a face-to face basis as as email and by telephone
• Ability to competently operate Microsoft Office Software including Word, Excel, Outlook.
• Confident in using your initiative, able to think flexibly with a positive “can do” attitude
• Enjoy being creative, and to present new concepts and ideas
• Ability to get along with a varied team
• Driving licence
• Experience using Word press, Meta and Google platforms, Google analytics, SEO Tools.

Why work for us

Here at Aspro, we make sure our employees are well taken care of. We recognise that their hard work and dedication are the driving force behind our success.

We’re looking for individuals who want to join the Aspro team and live our values of:

Customer Service, Honesty, Respect, Focus on Results, Teamwork, Personal development

What’s in it for you?

• Free entry to all 10 Aspro UK attractions and 85 Aspro Parks in Europe
• Staff discount in our food outlet and retail outlets
• Pension Scheme
• Personal growth and development opportunities via our All-Aboard Scheme
• Free shark dive experience at Deep Sea World following successful completion of your probationary period.
• Working in a fun, friendly, diverse, and inclusive environment

We are here to sell fun, and this is what makes us so unique. So, if you are excited to be promoting our visitor attractions, our animals, educational sessions and conservation messages, then we may just have the job for you!

Job Types: Full-time, Permanent

Pay: £28,000 - £30,000 per annum

Location: Deep Sea World – North Queensferry

Hours of Work: Full time, 40 hours. 5/7 days

Schedule:

• Holidays
• Monday to Friday
• Weekend availability

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work authorisation: United Kingdom (required)

Work Location: In person

Application Deadline: Tuesday 31/12/2024